At a speech he gave at a conference in South Africa it seems that he gave too much away..
In an offhand remark he said: "Not to talk about the new iPhones coming next month" and then he added: "That was a plug" - an advertisement in the sense of giving favorable coverage of any product when speak publicly.
The question is how much to put in this. There are persistent rumors that there is a new iPhone in October, and there are persistent rumors that there are two models - a cheaper version of the current iPhone 4 and a new model, which in all probability will be called iPhone 4s or iPhone fifth
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